Soft Violet

When the body starts screaming…SOFT VIOLET harnesses the pain with beats and rhythms, bass, synth and vocals, to manifest a rejuvenated writhing musical being that thumps and bumps. Downtrodden…upbeat! Upbeat!
Following multiple band projects, including the parallel powerhouse acts Spinnen and the ecstatic Turkish-Armenian-Friendship TAF, multiinstrumentalist SOFT VIOLET, now releases their solo debut album: Sterner Stuff.
And that it is: Guttural with a pounding heart laid out on sexy stainless-steel surface, defiantly glinting.
Playful experimentation reigns free, fusing drum-machine and analogue synths with bass and vocals, to create a hybrid glittering creature that shines sublime. SOFT VIOLET has a special power to tap in, making clearly conscious decisions to break and irritate, strutting through techno beats, poetically proclaiming personal and political urgency with a confidence, sincerity and sense of humour echoing the likes of Zheani and Sneaks or (thrillingly also) the 1990’s heroes Cibo Matto. SOFT VIOLET urges the listener to unite, to love and be loved and find ways, through music, of transforming pain into something joyous and uplifting, porous and free, as well as incessantly danceable. SOFT VIOLET dares to go places that others do not, tapping into an honesty that others shy away from, welcoming everyone in to come play. SOFT VIOLET is a fighter rising in solidarity. The beginning of the matriarchy is already in full effect. See You In The International Court Of Justice Bitch. Let’s bounce!
The debut album will be released on Alien Transistor in September 2024.
Text: Anna McCarthy

Soft Violet is the solo-project of Armenian/Belgian artist and multi-instrumentalist Veronica Burnuthian. Drummachine, Synths & Effects: Soft Violet crafts cinematic soundscapes blended with electronic IDM glitchcore beats, characterized by distorted textures, dynamic rhythms, melodic patterns; from ambient dreamscapes to pulsating beats, both hypnotic and stimulating in its core. The lyrics are whispered, sung, spoken, powerful and softly in Armenian, French, English and German; delivered in the first person as a reflection of raw emotions diving into her armenian heritage, queer identity, women’s sexual freedom and generational grief: an introspective rêverie to every soul looking for warmth and party.